Senior Growth Marketing Manager (UK)



Marketing & Communications, Sales & Business Development
London, UK
Posted on Friday, June 14, 2024

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

Founded in Australia in 2019, we have now helped over 500K patients globally by combining technology, design and operational excellence to help patients access the best clinical support when they need it - wherever they are.

Our 5 clinics (Juniper, Pilot, Kin, Software, & Compound) focus heavily on personalising the experience for different demographics and are powered by a growing team across 5 countries (Australia, UK, Germany, Japan, and the Philippines).

We’ve raised over AUD$160M in funding from Aussie and Silicon Valley investors who were early backers of Uber, Canva and AirBnb. With plans to launch into several more markets, offline channels, and tackle new conditions.

We’re looking to 4x our UK business by the end of the year and are looking to continue building our team of executional weapons who are passionate about healthcare, aren’t afraid to work hard, and invest in others through direct and honest feedback. This approach enables us to make the most impactful changes to improve the health of millions of patients globally.

About The Work

We’re looking for a Senior Growth Marketing Manager to play a critical role in our ambitious growth plans. This role involves a deep understanding of conversion funnels, landing page optimisations, analysing qualitative and quantitative data, driving activation to purchase and working closely with media buyers and lifecycle marketers to design and implement growth experiments.

We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing and a passion for finding creative ways to grab attention across a variety of mediums.

As a Senior Growth Marketing Manager at Eucalyptus your key responsibilities will include:

  • Lead and implement conversion rate experiments across our funnel from landing page through to retention.
  • Analyse large amounts of data, identifying trends and cohorts to personalise marketing efforts.
  • Develop a refined understanding of our customer personas, building empathy towards their pain points.
  • Drive initiatives aimed at improving patient retention and increasing customer lifetime value.
  • Develop a methodology to build, measure and learn from multiple experiments.
  • Partner with other marketing team members and cross-functional team members to gather insights which can be used in our lifecycle efforts.
  • Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team.

About You (skills)

  • Experience in a lifecycle or conversion rate marketing role or similar
  • Communicate fluently in English (bonus - if you’re proficient in other European languages such as German)
  • Collaborated with creative teams to create landing pages, emails or quiz funnels that demand attention, and drive action
  • Proven track record of growing conversion rates and retention.
  • Ability to clearly communicate results, key findings, and areas of opportunities
  • Derive key insights from analytics platforms like Google Analytics.
  • Been through the journey of a fast-growing start-up and understand how to excel within such an environment

So, why join Eucalyptus?

  • We are on a growth journey, in the UK alone we are looking to 4x our business by the end of the year.
  • Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world, and our 5 clinics speak to different people at different stages of their life and needs
  • Strong culture of work-life balance, supported by flexible working hours and hybrid working possibilities
  • We are proud to have built a patient-centric platform that provides end-to-end healthcare at scale.
  • Learn from some world-class marketers, engineers, creatives, operations specialists, and medical professionals - joining a diverse team from Atlassian, Canva, Google, McKinsey, Bain, Optiver, Koala, Manual and many many more.
  • Offer a competitive remuneration package plus government contributions
  • Fun office parties and team dinners so you can bond with your team regularly
  • Eucalyptus and clinic merch designed by our very own in-house creative team
  • Want to see more? Check us out on Instagram

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.