More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

Globally, grew revenue by >120% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb
Grew to over 100,000 monthly active patients globally across our weight management program
Grew from 5,000 to >50,000 patients in the UK in the last 12 months, and received selective NICE endorsement to provide service to the NHS
5x’d our German patient base in 2025 alone

Our Germany business is the leading digital obesity clinic in the country and growing rapidly:

We have 5x’d our Germany business in the first 6 months of 2025, with our acquisition growing 12x over the same period
We have built the leading digital obesity clinic in Germany in <12 months with a core team of 6 FTEs
We operate like our own startup with complete P&L control, hiring autonomy, and a super lean, tight knit team of superstars jamming together to build to $250m+ ARR over the next 2 years
You will be one of the founding members of this team, helping to shape its growth and culture, and charting its path to becoming Germany’s largest digital healthcare company

What’s next?

Our goal for the next 3 years is to be supporting 1 million patients globally - live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build Germany’s largest and best digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About the role (What you’ll be doing)

Eucalyptus is looking for an experienced growth leader (w/m/d) to play a pivotal role in building our business in Germany.

As our growth lead, you will inherit a 7-figure monthly spend and be responsible for growing that ~5x over the next two years. We have created the leading performance marketing org for digital obesity care in Germany with an ultra lean core team (<5 FTEs) and you will be responsible for ensuring this growth org can support $250m ARR in <2 years.

Germany runs with complete autonomy, which means you will have ultimate control over your budget, allocation decisions, strategy, OKRs and hiring plans. Given this, we are looking for someone with the following traits:

High velocity and accountability: you are essentially one of the co-founders of the Germany org. We will set you up with the autonomy and incentives of an owner. In exchange we expect you will take full accountability for its growth and will always strive to drive velocity and high performance
Probabilistic decision making: you’re able to think probabilistically and assess the nature and magnitude of the risks of your decisions. You can make these assessments with appropriate speed (rapidly or considered, depending on magnitude and reversibility) and communicate them to your ELT with appropriate hypotheses, what you need to believe and mitigants. You lead with hypotheses, make decisions based on data and always seek disconfirming evidence
Natural leader: you understand what is required to lead a team of high performers and you enjoy the process of helping your team grow into the best versions of themselves. Like all great leaders, you are the first to take responsibility and the last to take credit.
Relentlessly ambitious: You get excited by setting audacious goals, rallying the team to chase after them, celebrating the win, and doing it all over again. You understand that healthcare could be so much better and more accessible for millions of people worldwide, and are excited to relentlessly change the world.

This role reports directly to the Head of International Expansion & GM, Germany, Ryan Nolan (London) and will work closely with:

Tim Doyle - CEO (Sydney)
Brooke Loneragan - Head of Growth, UK (London)

As the Senior Growth Marketing Manager, Germany you will:

Full growth function ownership:
Channel selection excellence: create and own the channel management and optimisation cadence that 10x’s our initials in <2 years. Find and execute the high impact awareness levers that help us bring more of the German market into telehealth
- Lead your performance and creative teams to create a repeatable, testable process that generates the next wave of hero campaigns
- Refine attribution, unlock deeper insights and opportunities, and incorporate Facebook Advanced Analytics into standard analysis and optimization process
Drive experimentation velocity across the funnel: Identify opportunities to improve conversion metrics, prioritise constantly and improve A/B testing velocity to best in class. We want to fail and learn - fast.
Lead the way for Germany to become EUC’s best in class marketing machine
- Share growth learnings with the wider global marketing team and collaborate on testing roadmaps, channel strategies to find synergies.
- Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
Invest in Talent: Hire, train, manage and lead a world class marketing team

About You (Who We’re Looking For)

Capabilities you’ll be responsible for

Local Market Experience: Deep knowledge of German consumer behaviour; familiarity with Germany’s digital healthcare landscape is a plus.Professional fluency in both German and English is required, with excellent communication skills across both languages. You spent 7+ years in growth marketing, digital marketing, or e-commerce - ideally in B2C or healthcare in Germany
Full P&L Ownership: You will get full ownership and accountability of the marketing budget (currently around EUR 2-4M per month).This isn’t just budgeting and processes, our leaders own every metric for their country from impressions down to CAC.
Leadership: You will lead a team of functional leaders across acquisition and conversion while working closely aligned with the GM, product, tech and other cross-functional leaders. You are a strong communicator who can influence across disciplines and build trust with diverse stakeholders.
Talent You will also be the final decision maker for most hiring and performance decisions within Germany, and are expected to raise the bar as the organisation matures
You combine analytical strength with creativity: Skilled in using data to diagnose performance, develop insights, and shape strategy. You are confident in reviewing creative work across copy, video, and visual assets – and understanding what drives engagement.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

Apply now

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