Social Media and Newsletter Content Producer
Flippa
About the Opportunity
We are on the lookout for an experienced Social Media and Newsletter Content Producer who will be responsible for owning Flippa’s video, social media and newsletter content.
This is a perfect opportunity for someone with two or more years social media, email marketing and video content experience to join the team and work for a fast growing marketplace business. This is a unique opportunity to work in a varied role with an exciting mix of analytics and creativity!
In this role you will be responsible for all of Flippa’s social media and daily newsletter communications and campaigns, you will also be tasked with growing our email subscribers and increasing their engagement on a daily basis, and growing our social media engagement and followers.
This position will report into the Director of Content Marketing and is based at our Melbourne HQ, located in the fun and vibrant Cremorne and comes with a range of fantastic perks & benefits!
As the Social Media and Newsletter Content Producer you will get to:
- Owning and managing our social media channels.
- Producing video content.
- Owning our email newsletter.
This is a fast paced and varied role, you will be responsible for:
- Social Media & Community Engagement
- Own and manage Flippa’s social media channels, including LinkedIn, Twitter, Facebook, and YouTube.
- Grow Flippa’s followers and engagement across all platforms through innovative content strategies.
- Monitor and engage with audiences by responding to comments, messages, and mentions.
- Identify and collaborate with influencers, creators, and industry thought leaders to expand reach.
- Stay on top of social media trends, algorithm changes, and emerging platforms to keep Flippa’s content fresh and relevant.
- Video Content Creation & Strategy
- Produce high-quality video content that aligns with Flippa’s brand and marketing goals.
- Manage video editors to deliver video content on time and to budget.
- Develop and execute a video content calendar, ensuring consistent and timely publishing.
- Edit and optimize video content for various platforms, including YouTube, LinkedIn, Instagram Reels, and TikTok.
- Repurpose long-form content into short, engaging snippets to maximize reach.
- Organize and conduct interviews, customer success stories, and business case studies via video.
- Produce live content, such as webinars, Q&A sessions, and Twitter Spaces.
- Email Marketing & Content Distribution
- Own and manage Flippa’s daily, weekly, and monthly emails to customers, ensuring high engagement.
- Work closely with Business Brokers to curate new business listings for daily emails.
- Innovate and develop creative ways to distribute Flippa’s brand through content and email marketing.
- Use A/B testing and analytics to optimize email campaigns for better open and click-through rates.
- Content & Campaign Optimization
- Understand complex topics and explain them conversationally to engage Flippa’s audience.
- Produce high-quality content with a strong customer-first orientation.
- Leverage insights from analytics to grow Flippa’s social media following and email engagement.
- Implement SEO and hashtag strategies to improve discoverability across social and video platforms.
- Work closely with Flippa’s product and design teams to market new initiatives and campaigns.
What you bring to the table:
- Ideally, at least 2+ years in marketing, specifically geared towards content marketing with proven experience producing video content and managing campaigns to tight regular deadlines.
- Bachelor degree or equivalent work experience.
- Proven experience in hosting video interviews in a prior marketing role.
- Experience or a level of comfort working in a fast paced, dynamic environment, dealing with global clients.
- Proven experience juggling multiple projects effectively.
- Previous experience in marketplace environments, fast growth tech businesses and / or digital real estate will be considered an advantage.
- Direct knowledge of the small business digital ecosystem will be advantageous.
To be successful you will have:
- A strong command of language (oral and written communication skills).
- Comfort and enthusiasm for getting in front of the camera.
- Desire to roll the sleeves up and get involved as required.
- Strong attention to detail and enjoy working autonomously to achieve objectives within clear deadlines.
- Flexibility and comfort with ambiguity (We're a successful startup that will continue to grow and innovate aggressively).
- A strong work ethic.
- Have a positive attitude and desire to “go the extra mile” to achieve great things for Flippa.
- An ability to build personal relationships over-the-phone and in person.
- A results orientation.
- A go fast mindset.
Own Your Future at Flippa
We are the #1 platform to buy and sell online businesses. We help more business owners sell and more investors acquire than any other platform on earth. We have ambitious goals to 5x our business in the next three years as we fast track progress and become the investment bank for the 99%.
Flippa’s mission is to give every business owner a pathway to exit. Our platform powers the trading of digital assets and online businesses; we invented the space and are the market leaders. Our unique peer-to-peer AI-based matching and complete deal-making platform, including integrated deal/data room, legal and due diligence products, and leading brokers, makes us the market leader without a peer. It’s a great time to join and own a big part of our future.
These are the people we love at Flippa - do you fit?
- You possess a Think, Say, Plan, Do mindset and demonstrate this in everything you do
You are solutions orientated. - You love working in a fast paced ambitious environment.
- You are results driven, and a motivated team player.
- You have a positive attitude and desire to “go the extra mile” to achieve great things for Flippa.
- Flexibility and comfort with ambiguity (we're a successful startup that will continue to grow and innovate aggressively).
- A strong work ethic.
- Have an interest in a start-up environment and interest in digital, online products and services.
- You are happy to work both autonomously, but also with a strong team ethic and ability to collaborate across teams. We may reward individual effort, but we most certainly play as a team in everything we do.
- You love helping small business owners achieve .
- You want to have some fun.
Pay & Benefits
Flippa offers a creative, solution-oriented culture of smart and nice people. You'll work with passionate colleagues, tackle challenging problems, and enjoy competitive remuneration, including equity. We offer a suite of perks and benefits, including generous paid time off (birthday leave, study, volunteering, and preventative health) and budgets for wellness and personal growth.