Senior Marketing Manager (6 month maternity leave cover)

MyPass Global

MyPass Global

Marketing & Communications

Sydney, NSW, Australia

Posted on May 1, 2026
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Who are we?
MyPass Global is a multi-award-winning workforce compliance software company. Our cutting-edge technology helps companies in high-stakes industries reduce risk, save up to 70% on back-office costs, and create safer work environments through our digital workforce solutions. As we rapidly expand with offices worldwide, we are seeking the next generation of innovative MyPassers to join us in shaping the future of our industry.
Read more about us here
Position Purpose Statement
The Senior Marketing Manager executes the strategy with precision, someone who can equally build and deliver to a brief, moves fast, and has a natural curiosity around the role of AI in Marketing.

Your Day to Day:

    1. Events & Webinar Experiences

  • Manage venue sourcing, speakers, logistics, registrations, and post-event follow-up

  • Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver

  • Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.

    • 2. Content & Thought Leadership

  • Support AEO/SEO content production targeting high-value buyer queries (5 articles/week output target via AI-assisted workflows)

  • Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof.

  • Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result-led format

  • Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions

  • Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport.

    • 3. Paid Advertising

  • LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments

  • Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment.

  • Run always-on retargeting programs to re-engage warm audiences from events, webinars, and gated content downloads

  • Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel

  • Manage paid budget allocation and report on cost per MQL, SQL, and channel-level pipeline contribution monthly

  • Brief and manage external agency or contractor support where needed.

    • 4. ABM Campaigns & Champion Enablement

  • Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)

  • Understand AI workflows

  • Build champion enablement kit: ROI templates, cost-of-non-compliance data, stakeholder-specific one-pagers

  • Manage LinkedIn targeted ads, content syndication, and always-on paid campaigns

  • Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas

    • 4. Marketing Operations & Reporting

  • Produce & analyse marketing performance data and optimize campaigns using HubSpot, and analytics tools

  • Maintain HubSpot campaigns, account accuracy, and inbound lead experience.

  • Oversee social media, branding, and merchandise for events.

  • Be the primary point of contact across the business for Marketing requests.

Our Ideal MyPasser:

    We're looking for someone who has done this before in a scaling B2B environment with long sales cycles and technical buyers. Specifically:

  • 5–7 years in B2B marketing, ideally in SaaS, technology, or construction/industrial/resources sectors

  • Proven track record delivering events that generate pipeline

  • Hands-on HubSpot experience - nurture, attribution, reporting

  • Experience marketing to multi-stakeholder enterprise buying committees

  • Ability to write and brief compelling, sector-specific content

    		•

  • Comfortable operating as a senior individual contributor without close day-to-day management

  • Familiarity with ABM strategy and execution (1:1, 1:few models)

  • Strong project management

  • AI-forward: already using AI tools to multiply output, not experimenting cautiously.

    		•

    Beyond the skills, we're looking for a specific type of person:

  • You are a doer first. You don't wait for a playbook to be handed to you, you help write it.

  • You are commercially wired. You think about pipeline and revenue, not just reach and impressions.

  • You are comfortable with ambiguity. The org chart is changing, the strategy is evolving, and not everything is defined. You add structure rather than needing it.

  • You work smarter with AI. You already know how to use AI to multiply your output. This is a lean team and you need to punch above your weight.

Life at MyPass:
* Paw Friendly - Pet-friendly office in the CBD
* Celebrate You - Gift cards on your work anniversaries
* Be Healthy - Wellbeing policy with a strong focus on whatever makes you feel good from the inside out, and a subscription to the WithU app
* Fuel Your Growth Journey - Unlocking your potential with a blend of in-person and online learning and development opportunities
* Be Comfortable - Casual Friday every day!
* We Love to Have Fun - Team outings, weekly lunches, team events, the list goes on…
* Generous Employee Referral Program - Rewards for referring top talent
Feel valuable
We’re big on culture. So much so that the team we've carefully curated are not only high-performers, they're also excellent humans. We foster an environment that is open, respectful and collaborative, where the status quo is challenged and both success and failure are celebrated.
MyPass champions diversity at all levels of the company, and we live by our core values that set us apart. We cultivate an inclusive culture and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are dedicated to creating a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our mantra is to make things happen, every single day.
Our company values:
Bring out the best - We connect and empower people to build a safer future. We strive to create a positive and enduring impact, no matter how small.
Challenge the norm - We pursue innovation by practising curiosity and always asking ‘why’. We challenge assumptions by seeking opportunities for growth and improvement.
Treat people well - We treat our customers, employees and partners as equals. We foster meaningful relationships through trust, compassion and respect.
Walk the walk - We are accountable for our goals, actions and collective vision. We work with integrity and are true to our word.
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