Particular Audience
Particular Audience


New South Wales, Australia · Sydney NSW, Australia · Sydney, NSW, Australia


Commerce and Shopping · Data and Analytics · DeepTech · Information Technology · Internet Services · Software


201-1000 employees


Series A

founded in


Our cross-site behavior graph solves the filtering problem created by the enormous scale of the internet, we provide automatic access to contextually relevant information on any web property, dynamically adapting the experiential layer of the web. All via API. PA provides eCommerce businesses with a no-code AI-powered personalization layer that sits on top of transactional eCommerce platforms. Leading search, merch and recommendation technologies automate a different website for every customer. Marrying AI automation with scalable control to suit the needs of a retail business. Ancillary to this platform, brands are able to promote items to in-market consumers on retail websites, this is both lucrative for brands and a new high margin revenue stream for retailers. Amazon’s Advertising business netted $10bn in 2020, PA provides this to the rest of online retail. PA’s consumer product ‘Similar’ is a Chrome Extension giving you visibility on the price of an item from every retailer that stocks it, the deals they have on offer and recommendations for alternative items. Check it out at One of Australia’s fastest growing startups, PA has launched from headquarters in Sydney and expanded to Europe with a London office in 2019 and America with a Vancouver office in 2021.

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