GM - Product Line
Amp
Product
Sydney, NSW, Australia
GM — Business Unit
Sydney, AU · Full-time
This is not a management job. You will do the work yourself — and you'll own the outcome and growth of one of our product lines.
What You Own
This is a true P&L role. You run the business day-to-day:
- Product roadmap — prioritise, spec, ship (with a small engineering team)
- Growth & GTM — acquisition, conversion, pricing, packaging
- Retention & lifecycle — activation, churn, expansion
- Customer outcomes — you're close to merchants, always
- Operating rhythm — weekly metrics, decisions, wins and losses
Your team to start: 2 engineers · 1 marketer · 2 support. Plus unlimited AI tooling — we expect you to multiply your output with it.
What Success Looks Like In your first 3 months
- You'll have grown trial-to-paid conversion
- Have a clear view of your P&L, and be running a tight operating rhythm.
- Merchants are getting value. The team is shipping. You own the number and you know what's driving it.
Who This Is For
You're probably 10–12 years into your career. You've shipped product. You've driven revenue. You've been close to customers. You've worked at a SaaS company where you had to figure things out rather than wait for permission.
You might have:
- Worked at or built a Shopify app or ecommerce SaaS
- Owned a P&L or had full operational responsibility for a product line
- Led growth, PLG, or retention at a product-led company
- Run a small business or side project with real revenue
- Had a GM or operator role where you truly owned a number
You are:
- Fast — you move from strategy to execution in the same hour
- Scrappy — you do things yourself before delegating them
- Data-fluent — you read metrics and make decisions, not decks
- Comfortable with ambiguity — there is no playbook yet; you'll write it
- Energised by ownership, not titles
What This Is Not
- A role where you manage people who do the work
- A step up into a comfortable exec position
- A role with lots of structure, process, or hand-holding
Who You'll Work With
You'll report into the SLT (VP of Operations and Co-Founders). Not as layers of approval — as high-signal support so you move faster.
About Amp
We're the agents for ecommerce. 45,000+ merchants use our suite of apps across analytics, retention, upselling, and re-engagement — and we're building the intelligence layer underneath it all, combining deep merchant data with AI agents that help brands grow profitably.
Amp is venture-backed, genuinely AI-native — in how we actually work, and growing fast. You'll have real autonomy, direct access to founders, and the tools to move quickly. We're small enough that your work has immediate impact, and ambitious enough that the ceiling is high. We're building something merchants depend on daily — and we're only getting started.
Sound Like You?
We don't need a polished CV. Send us a short note — what you've built, what you've owned, and why this is the right moment for you. Applications that reference a growth metric you've moved, a product decision you've made, or a business you've run will stand out.
We review every application personally and will do our best to get back to you quickly — but if we're slow, please don't read anything into it. Strong interest means a full inbox, and we'd rather take the time to respond thoughtfully than rush.