Sales Manager (London)
Eat Club
Sales & Business Development
City of London, London, UK
Posted on Feb 5, 2026
Join the Food Tech Revolution at EatClub!
About Us
EatClub is a fast growing food tech marketplace helping restaurants turn empty tables into profitable revenue through smart, dynamic pricing.
Co-founded by world renowned chef Marco Pierre White, EatClub has scaled across Australia and is now building its UK business. London is the proving ground.
We are hiring a London based Sales Manager to lead from the front, coach relentlessly, and build a high performing sales team through discipline, repetition, and on the ground development.
If you believe great sales results come from great coaching delivered in the field, this role is for you.
The Opportunity
This is a field first, coaching led leadership role.
You will spend most of your time in the field with your team, walking zones, sitting in meetings, listening to live pitches, handling objections together, and turning real interactions into teachable moments.
You are accountable not just for numbers, but for how the team gets there. Your success is measured by output, deal quality, conversion rates, and how quickly reps improve under your coaching.
This role demands comfort with cold conversations, rejection, physical presence, and the patience and intensity required to coach reps day after day in a fast, competitive hospitality market.
What You Will Own
Field Leadership and Coaching Standards
About Us
EatClub is a fast growing food tech marketplace helping restaurants turn empty tables into profitable revenue through smart, dynamic pricing.
Co-founded by world renowned chef Marco Pierre White, EatClub has scaled across Australia and is now building its UK business. London is the proving ground.
We are hiring a London based Sales Manager to lead from the front, coach relentlessly, and build a high performing sales team through discipline, repetition, and on the ground development.
If you believe great sales results come from great coaching delivered in the field, this role is for you.
The Opportunity
This is a field first, coaching led leadership role.
You will spend most of your time in the field with your team, walking zones, sitting in meetings, listening to live pitches, handling objections together, and turning real interactions into teachable moments.
You are accountable not just for numbers, but for how the team gets there. Your success is measured by output, deal quality, conversion rates, and how quickly reps improve under your coaching.
This role demands comfort with cold conversations, rejection, physical presence, and the patience and intensity required to coach reps day after day in a fast, competitive hospitality market.
What You Will Own
Field Leadership and Coaching Standards
- Lead, coach, and develop a team of 5 to 10 Business Development Managers in London
- Spend the majority of your time in the field coaching live, not reviewing calls after the fact
- Set and enforce non negotiable daily activity standards across walk ins, cold calls, follow ups, and meetings
- Lead by example through your own venue conversations and deal support
- Create urgency, discipline, and belief through visible leadership
- Coach reps in real time on pitch structure, problem framing, objection handling, and closing
- Run side by side coaching, post meeting debriefs, and immediate feedback loops
- Identify skill gaps early and create targeted coaching plans for each rep
- Raise the floor and the ceiling of performance through repetition and standards
- Turn strong reps into elite reps and average reps into reliable performers
- Enforce fast sales cycles, clean pipelines, and tight follow up discipline
- Run daily stand ups, weekly one-on-ones, and regular in field pipeline reviews
- Hold reps accountable to activity, quality, and conversion benchmarks
- Address underperformance early with clear expectations and coaching plans
- Own new venue sign ups and performance across London neighbourhoods
- Build deep local knowledge of venue operators, objections, and competitive dynamics
- Feed constant market insight back to Revenue, Marketing, and Product
- Hire, onboard, and ramp new reps with a coaching first approach
- Help define how EatClub wins dense, high competition urban markets
- Believe coaching is the highest leverage activity of a sales leader
- Get energy from developing people in real environments, not classrooms
- Lead by example and set standards through action
- Are comfortable giving direct feedback and raising the bar consistently
- Have built high activity teams where skill and effort compound together
- Take full ownership of both results and development
- Prefer managing through dashboards rather than in person coaching
- Avoid cold outreach or field based selling
- Want a predictable 9-5 schedule
- Are uncomfortable being measured publicly against targets
- Believe effort should be optional
- 3 to 5 plus years leading high activity sales teams
- Proven experience coaching reps in person and in the field
- Track record of improving conversion rates and ramp time through coaching
- Background in food tech, marketplaces, SaaS, or hospitality is highly valued
- Strong CRM discipline and performance management skills
- Full ownership of London, our most important UK market
- Opportunity to build an elite field sales team from the ground up
- Uncapped performance upside tied directly to team results
- Clear progression as EatClub scales across the UK
- Autonomy with accountability and support
- Work with people who care deeply about craft, standards, and winning