Head of Lifecycle Marketing
Eat Club
Join the Food Tech Revolution at EatClub!
About Us
EatClub is one of Australia’s fastest growing tech companies backed by iconic chef Marco Pierre White and trusted by thousands of restaurants across Australia and the UK.
Our mission is simple: Help restaurants fill empty tables. Help diners discover last-minute dining deals. Help the hospitality industry thrive.
With more than 2 million diners on the app and rapid global expansion, we are building a global platform and are looking for top performers who are driven by performance, growth, and winning.
The Opportunity
EatClub is reshaping how cities dine, helping restaurants monetise underutilised capacity through dynamic, time-bound offers. With strong acquisition momentum and growing market density, the next phase of growth is driven by repeat usage, frequency, and lifetime value.
This role owns the first booking → repeat → habitual usage growth loop. You are accountable for turning first-time diners into regular customers, increasing visit frequency, and maximising LTV across cities and cohorts.
Your work directly influences customer economics, payback, and long-term marketplace health.
You will lead Retention & Frequency across lifecycle marketing, loyalty, offers, incentives, referrals, and in-product mechanics, partnering deeply with Product and Data to shape behaviour, not just messaging.
This is not a CRM or comms role. It is ownership of how value is created and compounded over time.
The opportunity offers significant autonomy, real commercial accountability, and influence over both strategy and execution. If you are motivated by building systems that compound, enjoy working at the intersection of product, economics, and behaviour, and want to shape how a marketplace matures at scale, this role offers uncommon scope and impact.
Key Responsibilities
- Own the first booking → repeat → habitual usage growth loop, including retention, visit frequency, cohort health, and LTV.
- Define and scale how EatClub drives repeat usage across onboarding, post-first booking, ongoing engagement, and reactivation.
- Own the strategy and economics of lifecycle marketing, loyalty, offers, incentives, referrals, and in-product mechanics.
- Partner deeply with Product and Data to influence roadmap and improve core retention drivers.
- Design and run experiments across incentives, messaging, timing, and segmentation, with clear hypotheses and success criteria.
- Translate insights into repeatable playbooks that scale by city, cohort, and maturity stage.
- Own retention and LTV measurement, forecasting, and reporting, and build the lifecycle pod over time.
What You Bring
- 6-8+ years experience in growth, lifecycle, retention, or product-led growth roles
- Proven ownership of retention, frequency, or LTV in a consumer tech or marketplace business
- Strong commercial instincts and comfort owning incentives, trade-offs, and payback
- Deep understanding of cohorts, behavioural segmentation, and experimentation
- Experience working closely with Product and Data teams
- Comfortable leading ambiguity and making decisions with imperfect information
- Bias toward leverage, systems, and compounding impact over surface-level optimisation
Maybe This Role Is Not For You If
- You prefer execution of CRM campaigns over owning retention outcomes
- You are uncomfortable with incentives, economics, or commercial accountability
- You optimise locally without considering system-level effects
- You need stable roadmaps and perfect data before acting
- You are not excited by fast-moving startup environments
- You prefer working in isolation rather than tight cross-functional partnership
Why You Will Love EatClub
- Join a fast-growing Australian start up expanding across the UK and AU
- Real career progression and growth opportunities
- Work with a supportive, collaborative leadership team
- Staff discounts and dining vouchers to enjoy through EatClub
- Your work has immediate impact in a fun, energetic environment
If this sounds like you, apply and tell us your story!
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